As I learnt from the previous topic, many people have multiple online identities, one of which is often used to show the business side of their identity. The business-focused site Linkedin was created in 2003 to help people network online (mindtools, 2016). The site now has over 277 million users, with 94% of recruiters using the social media platform (Fernando, 2014). In the most recent survey it was found that 77% of people say they’ve benefited from using Linkedin as a research tool, to look up both people and companies (Fernando, 2014)
You want to keep your digital portfolio (W&L University, 2016) :
- Visually engaging
- Easy to navigate
“Imagine if you could permanently run an ad in a world newspaper selling the best of “you” — and that anyone with any opportunity, whether it is a job offer, a consulting gig, or a business deal, could find you. That’s LinkedIn”
Below is a list of helpful tips :
As important as it is to have a professional Linkedin page, where you can directly connect with your potential future employees, its equally as important to keep a certain level of professionalism on all of your other social media pages. Although you are unlikely to get hired because of your Facebook page, you could easily be fired because of something on it.
Justine Sacco ruined her career with a single tweet:
Justine Sacco was a high-flying PR director, when she tweeted something that she thought nobody would “take literally”. Even though she didn’t have even 200 followers, her tweet got sent to a twitter user with over 15,000 followers. The next time she looked at her phone it was full of hate mail. To escape from this she began doing PR for a charity in Ethiopia. Even when she found a new job in New York she continued to get ridiculed online by the same people who originally cost her her job (Ronson, 2015) . All of her social media was under the public eye even inspiring the Buzzfeed article “16 tweets Justine Sacco Regrets”
Its not just tweets that can get you fired from your job. Lindsay Stone got fired from her job after a Facebook campaign was started , showcasing a photo of her disrespecting a war memorial(Ronson, 2015) .
Although this seems extreme (and not every tweet you do will go viral) but it’s not uncommon for employees to research your online profiles before hiring you. Remember your online persona is just a google search away !
W&L University,. “How To Create A Digital Portfolio”. Washington and Lee University. N.p., 2016. Web. 13 Mar. 2016.
Fernando, H. “A Step-By-Step Guide To Getting A Job Through Linkedin”. Business Insider. N.p., 2014. Web. 13 Mar. 2016.
Fernando, H. “8 Steps To Creating A Powerful Linkedin Profile”. Business Insider. N.p., 2013. Web. 13 Mar. 2016.
jenvesp,. “Community Post: 16 Tweets Justine Sacco Regrets”. BuzzFeed Community. N.p., 2013. Web. 13 Mar. 2016.
Marie Clare,. “13 Ways You Can Use Your Linkedin Profile To Get Your Dream Job”. Marie Claire. N.p., 2016. Web. 13 Mar. 2016.
mindtools,. “Using Linkedin™ Effectively: Growing Your Professional Network”. Mindtools.com. N.p., 2016. Web. 13 Mar. 2016.
Ronson, Jon. “How One Stupid Tweet Blew Up Justine Sacco’S Life”. Nytimes.com. N.p., 2015. Web. 13 Mar. 2016.