As I learnt from the previous topic, many people have multiple online identities, one of which is often used to show the business side of their identity. The business-focused site Linkedin was created in 2003 to help people network online (mindtools, 2016). The site now has over 277 million users, with 94% of recruiters using the social media platform (Fernando, 2014). In the most recent survey it was found that 77% of people say they’ve benefited from using Linkedin as a research tool, to look up both people and companies (Fernando, 2014)

You want to keep your digital portfolio (W&L University, 2016) :

  • Focused
  • Visually engaging
  • Easy to navigate

“Imagine if you could permanently run an ad in a world newspaper selling the best of “you” — and that anyone with any opportunity, whether it is a job offer, a consulting gig, or a business deal, could find you. That’s LinkedIn”

(Fernando, 2013)


Below is a list of helpful tips :




























As important as it is to have a professional Linkedin page, where you can directly connect with your potential future employees, its equally as important to keep a certain level of professionalism on all of your other social media pages. Although you are unlikely to get hired because of your Facebook page, you could easily be fired because of something on it.

Justine Sacco ruined her career with a single tweet:

Justine Sacco

Justine Sacco was a high-flying PR director, when she tweeted something that she thought nobody would “take literally”. Even though she didn’t have even 200 followers, her tweet got sent to a twitter user with over 15,000 followers. The next time she looked at her phone it was full of hate mail. To escape from this she began doing PR for a charity in Ethiopia. Even when she found a new job in New York she continued to get ridiculed online by the same people who originally cost her her job (Ronson, 2015) . All of her social media was under the public eye even inspiring the Buzzfeed article “16 tweets Justine Sacco Regrets” 

Its not just tweets that can get you fired from your job. Lindsay Stone got fired from her job after a Facebook campaign was started , showcasing a photo of her disrespecting a war memorial(Ronson, 2015) .

Although this seems extreme (and not every tweet you do will go viral) but it’s not uncommon for employees to research your online profiles before hiring you. Remember your online persona is just a google search away !

References :

W&L University,. “How To Create A Digital Portfolio”. Washington and Lee University. N.p., 2016. Web. 13 Mar. 2016.

Fernando, H. “A Step-By-Step Guide To Getting A Job Through Linkedin”. Business Insider. N.p., 2014. Web. 13 Mar. 2016.

Fernando, H. “8 Steps To Creating A Powerful Linkedin Profile”. Business Insider. N.p., 2013. Web. 13 Mar. 2016.

jenvesp,. “Community Post: 16 Tweets Justine Sacco Regrets”. BuzzFeed Community. N.p., 2013. Web. 13 Mar. 2016.

Marie Clare,. “13 Ways You Can Use Your Linkedin Profile To Get Your Dream Job”. Marie Claire. N.p., 2016. Web. 13 Mar. 2016.

mindtools,. “Using Linkedin™ Effectively: Growing Your Professional Network”. N.p., 2016. Web. 13 Mar. 2016.

Ronson, Jon. “How One Stupid Tweet Blew Up Justine Sacco’S Life”. N.p., 2015. Web. 13 Mar. 2016.












7 thoughts on “Building a Professional Digital Portfolio

  1. Hey Hannah, great post! I completely agree with you when you say “its equally as important to keep a certain level of professionalism on all of your other social media pages.” Because anyone online can see what you post, including potential employees. So even if it’s not a work-related post, it could cost you in your career. There is an element of freedom of speech, but as always, we should be careful with what we post online. I especially agreed with your point that “Although you are unlikely to get hired because of your Facebook page, you could easily be fired because of something on it.” However, do you think that because you are unlikely to get hired from your Facebook page that that is to say that you are unlikely to get hired from the contents of your blog, Twitter or LinkedIn for example? Or are you specifically relating that to Facebook? Because I have read that engaging with topics to do with your particular industry related to your work can enhance your authenticity online to employers and display your genuine interests, thus making you more employable. For example Tweeting about job-related issues or blogging about them makes you have a positive digital footprint that is also work-related, hence employers can gather more of an idea about your personality and creativity and also believe that you are genuinely and authentically interested in the industry, giving you an edge to other candidates and therefore more likely to get hired.


    1. @annaclaregrace I agree with your point that employers can gather more of an idea about who you are based on what you post on social media , and like the concept of a positive digital footprint ! My comment that you’re unlikely to get hired because of your Facebook posts was more directed to the photos you put up !


  2. Hi Hannah!
    You’ve clearly read around this topic which is shown through your secondary texts! I also loved how you referenced last weeks post to contextualise this weeks topic! For someone who has yet to make a Linked-In profile (I know!) I found your step-by-step guide really useful and will be coming back to use it when I do manage to find the time! I feel like a Linked-in profile is really important, especially if you have a common name (eg John Smith) and employers accidentally muddle you with someone else’s profile or pre-judge you on another person’s behaviour – the picture match-up with your Linked-In should prevent any hindrance to your job hunts. I agree with you that we should watch what we say on other social media’s however it is at our own costs with what we post. As Anna has stated above, I believe that it depends what your job or role is – for someone who is going into PR they need to show twitter management skills and communication so interacting with sites that keep up to current affairs such as twitter will be something that would be beneficial. Of course, we must watch what we say and post on the internet, but i’d say if it’s something we feel may go out of context, delete or go private!

    I look forward to future posts!
    Miss CEO.


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